Ecommerce Consultant
Strategic ecommerce consultancy for growing online retailers
I’m Ryan Findlay, an independent ecommerce consultant based in Glasgow, working with online retailers across the UK. Having spent over a decade in the Shopify and Magento ecosystem, I help businesses scale, replatform and solve complex technical challenges.
Hands-on ecommerce consultant
With over a decade of experience in the Shopify and Magento agency space, I specialise in helping retailers scale strategically and tackle complex technical challenges.
Combining technical know-how with creative capabilities, I bridge the gap between ecommerce strategy and hands-on development. I now run a boutique ecommerce consultancy dedicated to helping retailers design, build, and grow their online stores.
Ecommerce consultancy services
Clear direction. Reduced risk. Measurable progress. I provide senior ecommerce consultancy for retailers who need structure, independent advice and practical execution support.
My role is to bring clarity to complex ecommerce environments and ensure commercial decisions are aligned with technical reality.
Replatforming strategy and oversight
Support through platform selection, requirements definition and delivery governance. The focus is protecting SEO, safeguarding revenue and avoiding expensive migration mistakes.
Platform auditing and technical review
A structured assessment of your Magento or Shopify setup to identify technical debt, performance risks and operational inefficiencies that may be limiting growth.
Requirements definition and RFP support
Translating commercial objectives into clear technical requirements before engaging agencies or committing development budget.
CRO and customer journey analysis
Identifying friction across the buying journey and prioritising improvements that drive conversion, average order value and customer retention.
Channel and performance evaluation
Reviewing tracking, acquisition channels and reporting frameworks to ensure commercial decisions are based on reliable data.
Growth roadmapping and ongoing consultancy
Prioritised roadmaps tied to commercial impact, with continued senior oversight to ensure delivery remains aligned with long-term business objectives.
When to hire an ecommerce consultant
Ecommerce consultancy is usually brought in during periods of uncertainty, growth or change. If you’re facing complexity, risk or stalled performance, senior independent input can provide clarity before costly decisions are made.
Below are common scenarios where retailers engage an ecommerce consultant.
Growth has plateaued
Revenue has stalled, performance feels inconsistent, and priorities are unclear. You need structured analysis and a commercially grounded roadmap.
You’re planning a replatform
Platform change introduces risk. Requirements, vendor selection and delivery oversight need experienced guidance to avoid disruption and overspend.
Your Magento or Shopify setup feels fragile
Recurring bugs, slow performance or messy integrations are limiting growth. You need technical clarity before investing further.
You’re choosing vendors or agencies
Independent input can reduce bias and ensure the selected partners align with your commercial and technical objectives.
You need senior oversight without hiring
Your team needs experienced direction and accountability, but a full-time senior ecommerce hire isn’t justified.
You want clarity before committing budget
Before investing heavily in development, redesign or paid acquisition, you want confidence that the strategy is sound.
Experienced ecommerce consultant
Experience: Over 10 years in the industry, with a deep understanding of both Shopify and Magento platforms.
Technical and Creative Expertise: A unique blend of skills to address all your ecommerce needs.
Strategic Growth Focus: Insights and strategies to drive your business forward.
Collaborative Approach: Flexible working style, whether independently or as part of your team.
Ecommerce consultancy FAQs
An ecommerce consultant helps online retailers make better commercial and technical decisions. That can include platform audits, growth roadmaps, replatforming support, CRO improvements, vendor selection and delivery oversight. The aim is to reduce risk, prioritise effectively and drive measurable business improvement.
You’ll typically benefit from an ecommerce consultant if growth has stalled, you’re planning a replatform, or you need clarity before committing to major development spend. Independent advice early on can prevent costly mistakes and improve long-term outcomes.
I primarily work with Magento and Shopify. I also support retailers using bespoke builds, integrations and wider ecommerce ecosystems where technical and commercial alignment is important.
Yes. I support replatforming from early discovery and platform selection through to requirements definition and delivery oversight. The focus is protecting SEO, preserving data integrity and maintaining trading stability during transition.
Yes. I offer fixed-scope consultancy projects as well as retained ecommerce consultancy for businesses that need regular senior input without hiring in-house. I can work independently or alongside your internal team and agency partners.
Most engagements begin with a structured discovery call to understand your commercial goals, technical constraints and growth ambitions. From there, I recommend the simplest approach that delivers impact, whether that’s an audit, roadmap workshop or ongoing consultancy support.
The cost depends on scope and level of involvement. Some retailers need a focused audit and roadmap, others require ongoing strategic input over several months. I provide clear pricing based on defined outcomes rather than open-ended retainers.
Yes. I frequently work alongside internal ecommerce teams, developers, agencies and technology partners. My role is to provide structure, direction and senior oversight rather than replace existing teams.
An ecommerce consultant provides independent strategic guidance and senior oversight. An agency typically focuses on execution and delivery. Many retailers engage a consultant first to define requirements and reduce risk before appointing an agency.
If the scope is unclear or the business case hasn’t been properly defined, it’s often beneficial to consult first. Clear requirements and prioritisation reduce wasted development spend and improve delivery outcomes.
Ryan's commercial acumen and technical expertise is nothing short of impressive. He possesses a solid understanding of the ecommerce landscape and knows exactly how to leverage it for results. Always a pleasure to work with.
Faisal Butt, Quiz Clothing
Brands I've worked with
